The electric company, the phone company, the cleaning crew – everyone that's needed to make your venue ready for the next event gets paid and each check you write cuts into profits.

It doesn't have to be that way. You can make more money from your current customers and host more events by just selling smarter. Our stadium and arena Profit Builder tells you how.

The Profit Builder covers everything from sponsorship to concessions to premium seat sales. Our alternative revenue section shows you how to make money from hosting cooking schools to using your parking lot for special events. One idea from this chapter alone took the Cajundome from years of deficits, to a profitable facility. The ideas in the book have worked for others and they'll work for you too!

Did you know that sushi and other specialty foods are a hit at some ballparks? It's true, but should you offer it at your venue? Our experts say test it and find out, but don't expect to make a lot of money. Eighty percent of concession revenues come from the standard stadium fare that includes popcorn, soda, beer and hot dogs.

The Profit Builder is filled with useful information about how to increase sales throughout your building. Our retail section tells you how merchandise should be arranged inside your stores and even where the stores should be located.

These are the nuts and bolts of sales – the tried and true basics that are the foundation for a successful business. The Profit Builder is designed to help you make more money whether you're a seasoned professional or new to the world of sports facilities. You'll learn new twists on old techniques and some new tricks you may not have thought about.

Our database marketing section tells you how to segment your seating bowl for maximum revenue, then how to go out and find buyers for seats at many different price levels. These are techniques proven in other industries and which can be used in contemporary venues designed for such opportunities. If you're thinking about building or remodeling, this chapter is must reading so you can take advantage of these valuable marketing tools.

You'll learn not only the science behind effective luxury suite sales, but also the showmanship that goes into closing the sale. The Pittsburgh Pirates employed a unique technique that allowed them to sell all 65 available suites in their new PNC Park in 1½ months. How did they create such a success? Team owner Kevin McClatchy tells you his secrets in the Profit Builder!

Our goal is to help you earn more profits. That's what we're all about. We're Revenues From Sports Venues and our newsletter and directories give you the information you need to understand the marketplace. Readers, not advertisers, are our customers and our mission is to give you the best information available on running profitable buildings.

The Profit Builder shows you how to make the tools you have more effective. We take the best ideas in the industry and share them with you. And when the best ideas are outside the industry, we go there too. The specialized techniques of retailing are new to most venue managers, so we asked Seattle's Planet 5ifth Floor to share what they know about store design and what they're beginning to do for savvy sports venues that are eager to learn how to sell smarter. Profit Builder tells you the secrets of lighting and traffic flow.

So let's get specific. Here's a chapter-by-chapter look at what's included in the Profit Builder:

Marketing basics – How many sales do we miss because we've forgotten or misused the basics of products, pricing and advertising? The Profit Builder takes you back to school to review the basics and how some sports teams have applied them for spectacular results.

Sponsorship – Sponsorship money is highly profitable and an important factor in your profitability. It can also include some of the most long-lasting relationships you'll ever form. Learn how to create saleable opportunities and make those relationships last.

Improving retail sales – Teams and venues make a sizable investment in merchandise. Turning that inventory quickly and at the best price possible is how you maximize your earning potential. Profit Builder shows you how.

Improving concession sales – Boosting per caps by a few cents per customer per game can make a huge difference in your bottom line. Our experts tell you what's important, what's not and how to set up a program that improves your sales year after year.

Targeted marketing – Dividing up your seats into different price categories is one of the best ways to maximize your revenue. This chapter explains not only how to determine those categories, but how to go out and find people to buy those tickets.

Premium seating – Going after the big sales in club seats and luxury suites requires sophisticated marketing techniques. We tell you how to assemble your campaign so you make the right pitch to the right people.

Alternative revenue sources – If you want one reason to buy this book, this is it! This chapter explores the creative ways venues have used to make money when no game is scheduled. Just one of the dozens of ideas from this chapter alone can be worth 100 times the cost of the book.

PLUS there are the appendices! The Profit Builder contains inside information about venues designed to give you a peek inside their operations. Our Benchmarks section gives you average per cap concession sales for standard and premium seating, plus luxury suite and ticket pricing for baseball, basketball, football and ice hockey. You'll look inside Key Arena's budget with a three-year analysis done by the City of Seattle. We've also included economic impact studies done for baseball and basketball teams, the Packers' new lease for the renovated Lambeau field and MUCH, MUCH MORE!

The Profit Builder is the only publication of its kind to provide you complete, comprehensive information about how to boost your revenue. It's important reading for everyone on your sales staff and a great way to educate a new employee about how the business works.

Order your copy today and begin improving your profits. The price is just $195 and we pay the cost of shipping.

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