Professional sports teams and venues need two things to survive -- fans and businesses. Success depends on understanding both groups well. The Revenues from Sports Venues Market Profiles guide provides that insight.

Using data from the 2000 Census and other sources, Market Profiles takes a look at population and business trends in every U.S. major sports market, plus those of minor league baseball, the American Hockey League and East Coast Hockey League.

Each listing provides a look at the population, broken down by age and racial groups and projects what those groups will look like in 2005. You'll also get data on average earnings and retail sales per household.

On the business side, you'll get business demographics, broken down by the number of employees. We even include a list of Fortune 500 firms headquartered in the market.

And, of course, there's the sports data. You'll get a listing of which professional and college teams call that market home, plus a listing of pro and college venues. We also profile the number of luxury suites and club seats in the marketplace and give you a price range for the market.

The individual market profiles are just the beginning, we then take a look at how each market, by team, compares to its league and to the entire country. These tables make it easy to see where teams and leagues have strengths and weaknesses.

It's a lot of data, but it's displayed in an easy-to-read format. You can see for yourself in the sample pages we've made available here for your review. You can also read detailed information about the data, including how it was compiled and what is included.

Not enough numbers for you? Well, you can crunch you own. You can also purchase the companion CD-ROM that includes all the data in the book. The information is available in several spreadsheet formats as well as in ASCII comma delimited format to easily import into database or other programs.

You can buy the book alone for $195 or with the CD-ROM for $295.

Market Profiles is the only book of its kind that helps you clearly understand the population and business demographics of the sports market place. Get your copy today!

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